BBCos Earthia Color Hair Color, Coal Light Blonde,8/17,3.38 oz

EARTHIA COLOR NATHUE COMPLEX is a permanent, clean and vegan hair color. The perfect alchemy between technology and nature that focuses on hair care and beauty, to meet the needs of today"s consumers.

The chromatic shades of the earth inspire the color palettes with Earthia: the element that represents life, to emphasize the hair. The ten tone"s heights of the natural series, formulated with a cold color taste, give life to the color chart: a chromatic range that offers the possibility of ranging in the various sectors of the chromatic circle. From the sobriety of the coldest tones to the liveliness of the warmest shades: 81 shades and a range of palettes to satisfy the color scheme of every woman.

Perfect calibration of tone heights and color saturation

EARTHIA COLOR is formulated with the ratio MOLAR > PRIMAR COLORING MOLES = SECONDARY COLORING MOLES. Primary colorants are all related to secondary colorants, consequently, the risks of sensitization and allergic reaction are minimized. The color performance, in terms of repeatability, guarantee of results, is maximized.

The high quality micro-pigments ensure maximum intensity and durability of the color, with absolute brightness.

From permanent to demi-permanent coloring (pH Level System) for tonalizing services, tone on tone, color-refresh, repigmentation.

The origin of the natural color palettes follows a cold chromatic mood that, dissolving, touches the countless fantasy shades of the color circle.

The LAB37 laboratories have calculated the naturalness index of Nathue Complex determined by the percentage used in the formula of the ingredients obtained from raw materials of natural origin.

We have invested on our planet sustainability and in the environmental impact with research and experimentation to develop natural and clean formulations.

• after six applications, the hair treated with Earthia Color Nathue Complex appears to have lesser open cuticles, more aligned and uniform, highlighting a good restoration of the state of health.
• It allows a high restructuring effect.
• Reduces the porosity of the hair.
• Reduces by 90% the amount of broken hair following combing.
• It has a higher tensile strength.
• The heavy metal search test revealed that they are absent or present in concentrations below the limit of detection.
• Dermatological tests have shown the absence of a potential skin irritant action and the absence of allergic rations.