Styling Products

The AS I AM Shampoo and Conditioner Balm, rejuvenates the hair follicles and ads to the moisture content like never before. It is the best treatmen...

Born Curly Avocado Shea Cowash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enoug...

Avocado Shea Cowash Cleansing Conditioner. Contains organic avocado oil, shea butter and coconut oil. Born Curly avocado shea cowash effectively cl...

What a wonderful Curling Jelly for hidefinition coils and curls, with buoyancy and vibrancy Whatever your hair length, your style will be distinctl...

What a wonderful Curling Jelly for hidefinition coils and curls, with buoyancy and vibrancy Whatever your hair length, your style will be distinctl...

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textur...

Directions Apply As I Am Leave-in Conditioner liberally throughout clean, detangled hair. While hair is still damp to wet, smooth Curling Crme onto...

pThe As I Am Long and Luxe Curl Enhancing Smoothie 16 Oz. is a high-quality hair cream that helps enhance curls and waves, providing a smooth, silk...

pTake the Coils Curls that Nature Gave You to the Max Shiny smoothness, and lots of it, is what you'll get when you twist with this oneofakind rich...

As I Am CocoShea Whip is a cream that is specially designed to boost shine and improve the softness of hair while managing any style. The cream can...