Clairol Liquicolor 12A/HL-V High Lift Cool Blonde, 2 Oz.

Your favorite permanent color, Miss Clairol, is now Clairol Professional Liquicolor Permanente. Same shade results. Delivers the 4 signs of healthy-looking color deep conditioning, reflective shine, multi-dimensional shades and long-lasting results. SOY4PLEX conditions the entire hair inside and out. It smoothes the outer layer and penetrates the cortex to deliver deep conditioning that you can really feel.

Gives Hair A Reflective Shine